Content and Search

Posted on October 10, 2013

Plenty of news lately on Google and their refinement of their diamond encrusted platinum search algorithm. The long and short of it is that page content, and user engagement with a site's content, is an increasingly important factor in search rankings. This make sense from Google's perspective, since their entire $291 billion market cap value proposition is based upon delivering users to content they're looking for on websites that will ...

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Logos and Social Media

Posted on October 2, 2013

Talk today moved into logos, as we're streamlining ours a bit. While working on something of your own, you tend to be hyper aware of the actions of others. So we've been looking closer at logos with the big thing about them now being how well they look while very small. Very small as in 48x48 pixels. Why 48x48? Those are the pixel dimensions for your brand's thumbnail image as it appears on Twitter. Facebook, in its infinite generosity, ...

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Chasing Cool. And Missing.

Posted on September 30, 2013

Ran across an ad for a casino in a local publication today. Normally, we're pretty kind judges when reviewing what looks to be professional ad work. We know about client feedback loops, deadlines and the general watering down of anything creative that comes from the need to assuage constituencies. But this was bad and justifies critique. Far too many words and too many of them arrogant without any connection to the cheekiness and/or self ...

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Social Integrations and Page Loads

Posted on August 11, 2013

We use what would be described as a normal internet connections. A lot of wifi at client meetings or working in different locations for creative inspiration. Our systems are all standard as well. This is the case not only for budgetary reasons, but for looking to enjoy the same user experience that our client's clients enjoy. With that, something has caught our eye more often than not lately, and that's slower page loads for websites. The ...

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More on Social Gaming

Posted on August 7, 2013

Noted last week that we attended a conference where a speaker discussed their company's efforts in social gaming. An almost missed aside noted that the company was moving from Facebook, as it's primary platform, to mobile. We thought that might have something to do with Zynga, the space's 800 pound gorilla, having issues with growth, etc. Zynga has talked about also moving to more of a mobile approach, and that seemed to be what this company was ...

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Facebook and Mobile Gaming

Posted on August 3, 2013

Heard a talk from a developer of a relatively successful Facebook game this week. The talk was all about the game the company had developed and its tremendous success. At the end of the talk, during Q&A, almost as a throwaway the presenter said that the company was pivoting and moving entirely into mobile. Kind of like talking about how delicious steak is, then all of a sudden saying you're going vegan. I'm sure Zynga's troubles were the ...

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XMSN and Domain Names

Posted on July 23, 2013

So your company name is Transmission, but you use XMSN for a URL, what's up with that? XMSN is the official abbreviation of transmission. It's four letters, which is easier to explain/recall than five letters, six letters and on and on. We wanted something simple and easy to remember. While the .com extension, like so many millions of other URLs is being camped upon and not used, other domains for XMSN were available, so we bought up .us ...

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Mobile and Video

Posted on July 1, 2013

Nothing too big, but just a quick mention how mobile video has consistently worked well for us on ATT's network. Not very much buffering, and pretty clean delivery. That's nice as more clients present video for mobile consumption. As that trend grows, hopefully the networks can continue to support the demand.

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