Category

Your search for branding returned 8 results.


Domain Name Wars

Monday a.m. I get up and check my email. The usual stuff, save one note that had my URL in the title, so I opened it to see what was up. The email was from a company in the UK wanting to know if I wanted to buy the .com extension of a URL I use for my business. Time Machine Backstory When I started my company I liked the name Transmission. Had for a while. ...

Read More


The Facebookization of Twitter

I enjoy Twitter more than Facebook. I enjoy Twitter more than Facebook because I could sum up everything I needed to say in the sentence above without a lot of unnecessary space filling copy, too many images or any other concern than simply stating my opinion. That simple statement gets the point across and that's that. Additionally, I enjoy Twitter more than ...

Read More


Twitter and Growth

Twitter shared its first earnings report this week, and the key takeaway was not its excellent revenue growth, but rather the social network's limited ability to grow its user base. The social net's numbers are great, and growing, but not fast enough to satiate investors. Like many that use the service, I'm an active Twitter user, but not a particularly active ...

Read More


Timing

Nice timing for Beats by Dre to add Richard Sherman to their national TV ad rotation in advance of yesterday's game. Much has been made about his editorial, but Sherman is the perfect guy to be talking about blocking out noise, even though he's usually the one creating noise that others want to block out. The ads are effective and fun. Like Richard Sherman.

Read More


Amazon Drones

60 Minutes ran an extended pre-holiday shopping commercial, I mean story on Amazon about their plans to use drones to deliver items. Makes you wonder if they thought up the most absurd, yet plausible concept and wanted to see if it would work. With Amazon, probably not. In fact the concept is a great idea, if only used in limited use, if only for the PR value. ...

Read More


Logos and Social Media

Talk today moved into logos, as we're streamlining ours a bit. While working on something of your own, you tend to be hyper aware of the actions of others. So we've been looking closer at logos with the big thing about them now being how well they look while very small. Very small as in 48x48 pixels. Why 48x48? Those are the pixel dimensions for your brand's ...

Read More


Chasing Cool. And Missing.

Ran across an ad for a casino in a local publication today. Normally, we're pretty kind judges when reviewing what looks to be professional ad work. We know about client feedback loops, deadlines and the general watering down of anything creative that comes from the need to assuage constituencies. But this was bad and justifies critique. Far too many words and ...

Read More


XMSN and Domain Names

So your company name is Transmission, but you use XMSN for a URL, what's up with that? XMSN is the official abbreviation of transmission. It's four letters, which is easier to explain/recall than five letters, six letters and on and on. We wanted something simple and easy to remember. While the .com extension, like so many millions of other URLs is being camped ...

Read More