Posted on December 3, 2013
60 Minutes ran an extended pre-holiday shopping commercial, I mean story on Amazon about their plans to use drones to deliver items.
Makes you wonder if they thought up the most absurd, yet plausible concept and wanted to see if it would work. With Amazon, probably not. In fact the concept is a great idea, if only used in limited use, if only for the PR value. Amazon has made a business out of making what was once dismissed seem incredibly obvious after the fact.
And if they fail, or if the concept was a lark, at least Amazon got a 14 minute spot on 60 Minutes, right before the show’s high earning audience was on their way to bed, where a good many of them would likely spend a few minutes shopping on their iPads.